Coffeehouses, Coffee roasting
NASDAQ symbol CBOU
The Short Version
The company has established profitability for 11 consecutive quarters, and despite its large presence in the Midwest, has plenty of room to grow. The company can boast of fun, comfortable coffee shops, and delicious coffee sold both as whole, roasted beans, and in K-cups. While it is still a young company, the upside looks incredible and the downside seems minimal, making Caribou a great speculative purchase.
The Long Version
I had my first experience with Caribou Coffee on a recent trip to Chicago. After getting off the plane and hopping on the subway, I realized it had nearly been 4 hours since my last cup o’ joe. This seemed like a problem for me, so I hopped off the “L” when I got to the city, and looked around. There I found my first Caribou coffeehouse, right across the street from a Starbucks. I walked in, and was immediately impressed by my surroundings. The atmosphere was warm, bright, and open. People sat together at long wooden tables, and on the wall as I walked in was a bulletin board announcing local events. The whole place seemed cool! I walked up to the barista and ordered my favorite: café au lait. As I walked out with the cup in my hand, I took a sip – pretty good!
When I arrived at my friend’s apartment later that night, I mentioned how much I liked their cafe au lait; few coffee shops make them well. My host replied that she was a Caribou fan. “That’s my favorite coffee chain. I love their brand.”
Instantly I was intrigued. “Brand? They’re a chain?”
I found out that Caribou was one of the most popular coffee chains in the Midwest, and that they have started selling their roasted coffee to grocery stores, both as whole beans, and in K-cups for the Keurig single cup brewer. This immediately struck me as a screaming Peter Lynch-esque opportunity. That evening I went to the internet to find that Caribou is publicly traded. Hot-dog!
Of course, I had to calm myself (by drinking yet another cup of coffee) and remember the fundamentals; A good investment must pass a qualitative and quantitative analysis. And so I began my research.
Qualitative
This was the most fun I’ve had so far qualitatively analyzing a company. Once I learned that it was public, I decided to visit any Caribou coffeehouse I walked by, and since I spent the better part of two days walking around the neighborhoods of Chicago, I got to do a lot of market research. I ended up visiting four different coffeehouses and one kiosk during my stay in the city. At each one, I was impressed by the friendly service, the quality of the coffee, and the great environment.
Walking into a coffeehouse, I immediately felt comfortable. They were all decorated with warm colors, featured cool furniture, and had lighting that was bright enough to read in. Every Starbucks I have ever visited has been far too dim and too pompous for my taste. Even though there were hipsters in each Caribou coffeehouse, I always thought “this is a chill place. I can stay here a while and relax.” In Starbucks, I constantly get the feeling that the shop (and its patrons) are thinking “we’re too cool for good lighting, too cool for big tables, and too cool for you.” Each Caribou shop I saw featured a bulletin board for community activities and groups. Even the kiosk in the park had some flyers posted on it. Caribou coffee houses feel local, despite the fact that there are over 500 of them. Maybe that’s why the hipsters weren’t afraid to hang out there.
In fact, despite my distaste for “meggings” (and I’m not alone in that opinion), the large number of hipsters was a good sign for my purposes. Good coffee and hipster culture are like peanut butter and jelly. Apparently I wasn’t the only one who liked the taste of good café au lait. But there were not just hipsters in the various coffee houses. Every shop I visited had a line, full of diverse people, wearing everything from pinstripe suits to sweat suits. As far as I can tell, this meant that the coffee was in demand, and appealed to a wide range of demographics. Definitely positive qualitative factors.
I managed to try a cappuccino, a latte, and a few plain ol’ cups of coffee. Not once was I disappointed. Caribou simply makes a solid cup of coffee. This was a stark contrast to my experience with most of Caribou’s competitors. Dunkin’ Donuts has improved its coffee, but I only drink it under duress (mostly in airports). My experience with Starbucks has been disappointing as well. Its coffee tastes weak or burnt, and is over-priced. The last time I ordered a cappuccino at Starbucks, the milk had been overheated, and the espresso tasted like ash. Caribou simply makes a great product.
This caffeine bender was a fun research experience for me, and as luck would have it, it can continue here in Boston! True, there are no Caribou coffee houses in Massachusetts, but the company has expanded into another mainstream retail outlet: the supermarket. Recently the company has placed a heavy focus on expanding its sales nationally in grocery stores, both through selling whole roasted beans, and K-cups. Caribou made a brilliant move by expanding into the homemade coffee market. “You like our product? Here, take some home with you!” Fantastic. Now the company has two streams of profit that can build upon each other. As more people discover the company’s great coffeehouses, those people will buy beans to take home. When they take beans home and share them with friends, those friends get to discover Caribou as well! It’s a lovely upward cycle, and since 30 states don’t have any Caribou coffee houses, there is plenty of room to let the growth take place. Caribou is positioned to expand rapidly into a high-demand market.
My experience with Caribou may have been limited to the city of Chicago, but the way I see it, the coffee is the same whether they ship it to Chicago, Nebraska, or Canada. The company has a piece of every part of the retail coffee market, and their product is simply superior to their major competition. Maybe my love of caffeine clouded my judgement, but Caribou Coffee is a clear qualitative thumbs-up for me.
Of course, any investment has to be quantitatively investment grade as well, so when I returned to Boston, I bought myself some Caribou K-cups, started reading the accounting statements.
Quantitative
The quantitative analysis of Caribou Coffee was not nearly as difficult as GE or GM. The company was good enough to keep its annual report to a measly 54 pages, and did a good job keeping things clear and concise. However, the full analysis did require some extracurricular activities, and a bit of rational thinking about the future of the business, making it one of the most interesting companies I have researched yet.
From the perspective of a Benjamin Graham value investment purist, the company falls flat on its face. The company has only been publicly traded since 2005, and thus immediately would have made Mr. Graham suspicious. It has not had time to become one of the stable, leading American businesses that Graham was so fond of. He preferred companies that had long, uninterrupted histories of paying dividends. Caribou Coffee is still growing, and has been retaining all of its earnings in order to help expand the company. On top of that, Caribou is not selling at a discount to its book value. On the contrary, Caribou is currently priced at 3.26 times last reported book value, and that number includes intangible assets and certain capitalized leases, both of which are unlikely to fetch a fair price in the event of a liquidation. Even when priced in relation to earnings, Caribou does not justify a high price. Over the last five years, the company has reported a negative average EPS (earnings per share). of As an investment, Caribou is a clear no.
However, the story does not end there. Caribou has a lot of good qualities, which may be profitable in the future. In 2008, a new CEO was brought in, and he promised to return the company to profitability. By 2010 he had fulfilled that promise, and the company posted earnings of $.46 per share. As impressive as that is on its own, the company has been growing all segments of its business, and expanded into a new market – K-cups! Caribou recently entered into a partnership with Keurig, to make and sell K-cups containing Caribou’s coffee, which will help Caribou expand into grocery stores nationwide.
This expansion was not random; Caribou planned to move into the retail market two years ago (the company mentioned it in its 2008 annual report), and has been executing its plans flawlessly since then. The annual report and quarterly reports reveal that grocery store sales have been the fastest growing segment of the business, and the most recent letter to the shareholders reveals plans to continue pushing Caribou coffee into new markets, establishing a national brand.
The company is not only growing by expanding into a new market, it is expanding its current business. Reading through its last annual report, I found that the company has increased its number of coffeehouses, and that same-store sales have risen over 4%! Business is growing at existing locations, and expanding to new locations! This is all great news for the company. Peter Lynch would have wept with joy.
Looking through the company’s quarterly reports, I noticed that income has been rising significantly over the last nine months. Overall, the company has earned $.46 per share last year, but in its last quarterly report, the company declared that it has earned $1.46 per share (fully diluted), and that does not even include some of the beginning of winter, when hot beverages really sell! The company managed to triple its earnings in less than 12 months. That is impressive to say the least.
There is one concerning thing about this income, however: of the $234 million recorded as gross income, over 20% ($58 million) was reported as non-recurring income. This concerned me as a potential stock owner, since any investment in a company is made on the presumption that the company can continue to make money. If all of the company’s income is non-recurring, I have no guaranty that the future holds profits. I kept reading the report, and found that (surprisingly), this “non-recurring” income is a good thing.
It seems that most of this non-recurring income is attributable to the sale of new franchise agreements. This is excellent for two reasons; the company is expanding while taking on fewer direct costs, and the company is increasing the number of outlets where it can sell its products. Until recently, the company had been focussing primarily on opening and running company-owned stores. While the company continues to open company owned coffee houses, the decision to sell more franchise agreements will help bring in cash quickly and expand their presence nationwide. Now the company can spend more time and energy on making its coffee and its brand as good as possible, while other people worry about the day-to-day hassles of running the coffee houses. Additionally, each new franchise that is sold represents steady income for the future. Franchises will need coffee from Caribou to sell to customers, and that represents a steady stream of cash coming in and product going out. Yes, technically the franchise fee is “non-recurring” since a franchise owner only pays up once, but the real story is that for the next five to ten years, the company can profit from its new expansion. I decided that the company’s non-recurring income was perfectly acceptable.
Now for the math. Because of Caribou’s quick growth and rather impressive prospects, it is hard to view the past five-year average EPS as a fair estimate of the company’s true value. The new management has made great aggressive moves to grow the company, and shows no signs of slowing up. In fact, the management has managed all of this without taking on a single penny of long-term debt. Even if the company stops growing at its incredible rate, it is not likely to go under, or have any problems adjusting to changes in the market and surging forward again. I love the financial prospects for Caribou Coffee!
Looking that the current earnings, the company has earned $1.65 per share over the past 12 months. For a larger, established company, I would use an earnings multiplier between 15 and 20 to estimate the value of the company. However, with a small company that is looking to grow, that would be excessive. The company has not established its earning power the way that Berkshire Hathaway has, and faces certain risks down the road from competition and commodity coffee prices. Additionally, it is important to consider the “non-recurring” franchise fee income. Yes, the company should make more money down the road with its new franchises, but the total annual income realized each year individual year from those franchises will likely be lower than the initial franchise fee. For safety’s sake, I chose to use an earnings multiplier of 12.
If we grant that Caribou Coffee is worth 12 times its current earnings, given earnings of $1.65 per share, the company’s common stock is worth $19.80 per share. As of the writing of this article, the stock was trading at $17.42 per share. Caribou Coffee gets the quantitative thumbs up.
Conclusion
Caribou Coffee is a great looking company, with a good product, and lots of room to grow. The company plenty of space to expand into New England, the Northwest, and California before it even needs to think about international markets. With an established foothold in the Midwest, rapid growth through the sale of roasted beans and K-cups, and increasing same-store sales, Caribou is a pretty clear buy for me.
Some may point at large coffee chains, and say that Caribou will have a hard time competing with these companies. I respectfully disagree. While I certainly can see that Caribou faces some challenges as a small company, it has a powerful advantage – it provides a better product. As an avid coffee drinker, I can confidently say that anyone who tries Caribou’s coffee will never drink another cup of Starbucks or Dunkin’ Donuts coffee again without grimacing. Yes, Caribou will have to fight for name recognition and market share, but once people taste the coffee, they will realize how much better the product is, and I firmly believe that better products will win out in a capitalist market. Caribou’s competition does not concern me at all.
The one concern that did make me think for a moment was one that Caribou brought up themselves. They mentioned in their last annual report that the company rents almost all of the space for its coffee houses, and if the cost of renting space rises significantly, then the company’s ability to make a profit could be in jeopardy. This was worrisome for me to read. Rental markets can be notoriously volatile, and as a potential stock owner, I worry about variables that could tear away at my company’s earnings. Fortunately, I have been working in real estate for a few years now, and had a chance to look around Chicago, and observe the real estate situation in the company’s heartland.
As I walked around Chicago, I was struck by how many vacant lots and buildings there were. Every block had at least one “for sale” or “for rent” sign. This was not the suburbs, or Boise Idaho, this was Chicago, one of the commercial centers of America, and there was space for lease everywhere. I can’t imagine that its much better anywhere in the Midwest. If Chicago is having trouble filling its buildings, I’ll bet Minneapolis is struggling too. With that in mind, I don’t see rising rents as a potential problem for Caribou coffeehouses. Rents cannot go up quickly, because any landlord who is foolish enough to raise rents in that kind of economy will drive paying tenants away to cheaper space. My guess is that for the next few years Caribou Coffee can count on good deals for its rental space. Granted, that could change rapidly if economic growth explodes tomorrow, but as long as the unemployment rate remains above 8%, I am skeptical that rents (commercial or otherwise) will go through the roof. I could be wrong, but that is one of the reasons the stock is a speculation, not an investment.
Looking at the whole picture for Caribou Coffee, I like the company’s growth, I like its product, I like the small downside, I like the huge upside. Everything I can see about Caribou looks good. Until the common stock hits $19.80 per share, I will happily buy it up. It may take a few years for this speculation to pay off if growth stalls, but fortunately I am young, and have plenty of time on my hands. Caribou is a buy, and it goes in my portfolio.
- The Filosopher in Phinance
Disclosure - I have no financial interest in CBOU, and no plans to initiate any position on the stock in the near future.